P1
Radio station write up:
Radio Garden
ASSK Radio: https://radio.garden/listen/assk-radio/w649oRpy
I did like the radio station as it was focused mostly on Music. There wasn't a presenter while I listened as it was back to back songs. I think the target audience would be teenagers.
Cambridge USA (WXCS) http://www.wxcs.org/
Cambridge USA plays soul and country music which he just blended continuously. This would tailor to adult Americans. There wasn't a presenter. I think a handful of Cambridge UK people would like Cambridge USA but not many.
Cambridge 105 Radio: https://cambridge105.co.uk/
Cambridge 105 radio did have a presenter but she said the time and introduced the next song. it was short and left. It played old pop songs so I suggest it's for adults rather than teens.
A)
C) Audience Profile
John Brown:
76 years old
Male
Cherry Hinton
Retired
Lives at home with rich parents
Married
Hobbies:
Reading
Gardening
Housework
Chess
Filling in crossword puzzles from the daily paper
Uses the radio for:
Brexit updates and learning the generic news he needs for his social club that he attends every Sunday.
How often does he listen to the radio?
Listens to the radio every day in his basement while he plays chess with his wife
Tim Lindon's show is his favourite
Family member interview:
Michael listens via the use of his old fashioned radio that his parents gave him.
Michael often listens to the radio
Michael listens to most of the daytime shows. especially Tim Lindon and the Saturday sport shows.
Michael listens to the radio pretty much all day, every day.
D) Production
What is the trend over the last 15 years in market share?
The trend is a slow decrease from 10% down to 6.5%. This would suggest people are moving on to either different services (like Spotify or Apple Music) or tuning in to different stations.
What could the reason be for this trend?
The last 15 years has been more difficult for radio because of the rise in such services to the point where its a continuous battle for radio stations to try and drag listeners in. This is a problem and is why the radio listeners have gone down by roughly 3.5% within the last 15 years.
Explain what has happened to the industry between the highest and lowest point of the weekly audience? The highest and lowest points within the listeners to radio has lowered but the target audience has gotten older. The shows are still tailoring to those people rather than trying to get into the younger generations and keep the industry alive. When the older generations die off the radio will be pretty much gone too.
Radio Garden
ASSK Radio: https://radio.garden/listen/assk-radio/w649oRpy
I did like the radio station as it was focused mostly on Music. There wasn't a presenter while I listened as it was back to back songs. I think the target audience would be teenagers.
Cambridge USA (WXCS) http://www.wxcs.org/
Cambridge USA plays soul and country music which he just blended continuously. This would tailor to adult Americans. There wasn't a presenter. I think a handful of Cambridge UK people would like Cambridge USA but not many.
Cambridge 105 Radio: https://cambridge105.co.uk/
Cambridge 105 radio did have a presenter but she said the time and introduced the next song. it was short and left. It played old pop songs so I suggest it's for adults rather than teens.
A)
B)
C) Audience Profile
John Brown:
76 years old
Male
Cherry Hinton
Retired
Lives at home with rich parents
Married
Hobbies:
Reading
Gardening
Housework
Chess
Filling in crossword puzzles from the daily paper
Uses the radio for:
Brexit updates and learning the generic news he needs for his social club that he attends every Sunday.
How often does he listen to the radio?
Listens to the radio every day in his basement while he plays chess with his wife
Tim Lindon's show is his favourite
Family member interview:
Michael listens via the use of his old fashioned radio that his parents gave him.
Michael often listens to the radio
Michael listens to most of the daytime shows. especially Tim Lindon and the Saturday sport shows.
Michael listens to the radio pretty much all day, every day.
D) Production
E) Market Share
What is the current trend in market share?
The current trend is a slow decline after a quick, small spout of an increase. The difference is roughly 1.3%'s worth of shares.
What could the reason be for this trend?
The reason for this is probably the number of people using streaming or downloading services increasing.
What is the trend over the last 15 years in market share?
The trend is a slow decrease from 10% down to 6.5%. This would suggest people are moving on to either different services (like Spotify or Apple Music) or tuning in to different stations.
What could the reason be for this trend?
The last 15 years has been more difficult for radio because of the rise in such services to the point where its a continuous battle for radio stations to try and drag listeners in. This is a problem and is why the radio listeners have gone down by roughly 3.5% within the last 15 years.
Explain what has happened to the industry between the highest and lowest point of the weekly audience? The highest and lowest points within the listeners to radio has lowered but the target audience has gotten older. The shows are still tailoring to those people rather than trying to get into the younger generations and keep the industry alive. When the older generations die off the radio will be pretty much gone too.
Comments
Post a Comment